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TOTAL QUALITY MANAGEMENT AS A VERITABLE TOOL FOR CORPORATE SURVIVAL AND GROWTH – A STUDY OF SELECTED MANUFACTURING FIRMS IN DELTA STATE NIGERIA

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INTROUCTION
Concept of total quality management (TQM) was formulated in the last century and has been defined variously by several practitioners. Total quality management has been defined a process designed to focus on customer expectation, the prevention of problems. Building commitment to continuous improvement in everyone and the promotion of participative management. TQM is management philosophy and company practices that aim to harness the human and material resources of the organization in the most effective way to achieve the objectives of the organization. Thus, TQM should be planned, timed, quantified and executed and all personnel in the organisation need to be involved, other experts believe that TQM is a customer focused performance enhancing tool which can be applied to any type of organisation. It balances the diverse element of business enterprise through leadership, strategic planning, financial management, management in for motion system, human resources development, work process management and marketing by aligning them to achieve results. Total quality management can be summed up as “do the right things right firs time and always”.

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