THE ROLE OF CORPORATE CULTURE IN DETERMINING A COMPANY’S SUCCESS IN A COMPETITIVE ENVIRONMENT
The need to establish a competitive edge has become inherent in the current business environment. This study identified a gap regarding the adoption and effectiveness of corporate culture on organizational performance. The researcher aimed to bridge the knowledge gap through the establishment of the mode of application and impacts of corporate culture in the business environment and further make sound recommendations. The study focused on the context of Nigerian firms, and the findings revealed a significant correlation between organizational culture and performance. Using survey research design, the researcher integrated 80 participants from the senior, middle, and lower level staffs of the selected organizations. The research hinged on two major hypotheses affirming the positive impacts of corporate culture on performance, employee attitude, and commitment levels. Hypotheses testing were done using the SPSS one sample t-tests. The researcher concluded that whereas the Nigerian employees recognize the significance of organizational culture, the mode of implementation remains an imminent challenge. Recommendations dwelt on allowing employees the time to learn and integrate workplace culture and practices.