SCIENTIFIC APPROACH TO RESEARCH METHODOLOGY IN THE MANAGEMENT SCIENCES: QUANTITATIVE AND QUALITATIVE ISSUES.
There is keen interest, among researchers and industry managers in the applicability or usability of research findings in the management and allied sciences. The interest and debate centre on whether or not research processes and findings in the management sciences or management should be quantitative or qualitative to enhance decision—making capabilities of management science practitioners. The paper employed logically deductive and inductive arguments laced with discipline principles and axioms. As the objective of this paper was to analyze the relevance of quantitative and qualitative research methodologies in the management sciences, it was observed that management sciences have gone quantitative, and it is fair for research in the discipline to also go quantitative in order to generate results that can be termed objective and useable. Furthermore, in terms of studies on organizational behaviour that may have ordinal variables, it was suggested that researchers should study group behaviour using such designs as experimentation (observation), sociometric, group dynamics, or any other design capable of yielding unbiased data and results. Moreover, since disciplines like sociology, economics, geology/geography, and medicine/biology use sociometric, econometrics, geometrics, and biometrics, respectively, as their scientific systems of modeling variables, data generation and analysis, it is suggested that management sciences researchers evolve “manametrics” as their own system, in addition to operations specific operations research. It is also suggested that the use of nonparametric and parametric statistics based on chi-square and correlation estimators, respectively, be minimized due to their obvious limitations.