Volume 5 ISSUE 1

DYNAMICS OF BUSINESS POLICY AND STRATEGIC MANAGEMENT: THE PRAXIS AND NEXUS

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Abstract

This piece of – work explores and exposes difficulties in thoughts, definitions and semantics in the study of business policy and strategy. The paper distinguishes between business policy, which defines the business of the company, and corporate strategy, which determines how the company will compete in a given business. Although both are seen as the outcomes of strategic management, this investigation underscores the need for the universal agreement of this discourse without inherent confusion.

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