AFTER-SALES SERVICES AND CUSTOMER PATRONAGE OF THERMOCOOL PRODUCTS
This study was aimed at enlightening manufacturers of the advantages of after-sales services on customer’s patronage of Thermocool products in Cross River State, Nigeria. The survey research design was employed for the study, and a total of 317 copies of questionnaire were administered, but only 302 was correctly filled and returned. The stratified sampling technique was used to divide the population into sub-groups while the systematic sampling was used to select respondents from each strata. Analysis was made using the Pearson Moment Correlation analytical tool on Spss version 21. It was recommended that organization should make aftersales variables a prerequisite in their routinized business activities.